TEJASWINI PEDNEKAR
Graphic Design and Illustration
Logo Design
Lucky Cat Noodles
This was a fun and vibrant branding project I created for a fictional ramen restaurant called Lucky Cat Noodles. I wanted the identity to feel welcoming, playful, and full of personality, while still tying into traditional Chinese culture.
The concept centres around the maneki-neko, or “beckoning cat,” a well-known symbol of luck and prosperity. I reimagined it as the main identity of the brand. It's a cheeky mascot that could bring a bit of joy and charm to the brand.
The bold colours, energetic typography, and clean illustrations were all chosen to help the brand stand out and appeal to a younger, city-based audience looking for a fresh, fun dining experience. I focused on keeping everything consistent across the brand touchpoints, from menus to merchandise, creating a cohesive visual identity with a playful twist.
